Store Display

Designing store displays is an integral part of opening a business. Well-designed store displays can attract customers to specific parts of the shop. In addition to guiding customers toward specific products once they have entered the shop, they can reach out to customers on the street. In essence, they can serve as the final component to a marketing plan. Whether their shopping trip is to a grocery market or another retail business, customers often make purchase decisions based on information and products featured in store displays.

Marketing with In Store Displays

Depending on the type of product that the business is trying to promote, different types of in store displays may be appropriate. For impulse purchases, business owners and managers may opt to place a shelving system near the point of purchase. This provides customers with a final opportunity to buy these items. They are commonly used in grocery markets to make candy and snacks available at checkout. For items located throughout the space, gondola and rack systems may be more appropriate. These systems allow many products to be stocked in the same area. They can also be used to create aisles in a space and guide customers from one area to the next. Smaller units may be placed in shop windows to showcase products that are on sale or newly arrived.

Businesses can purchase wholesale equipment to create display structures at Dollar Store Fixtures.com, ranging from wire racks to expansive shelves. Customers can learn about the design and build-out services the company provides by calling (877) 549-5210 or sending an email.